This question can be easily answered by those who already have a professionally produced introductory or explanatory video for business. The benefits of having this type of video content can be felt from the very first days after it is created.
As traditional television's power fades, online video — a cheaper form of advertising — is gaining ground. In recent years, online video has been the fastest-growing online advertising format, and this trend is not going to stop. Companies that introduce their businesses through video increase revenue 49% fasterthan non-video competitors.
More than 2/3 of consumers first look for information about online shopping before purchasing a product or service. Even up to 85% of shoppers who watch video content are more likely to add items to their cart. The video creates a sense of trust in the company and the product is purchased. In addition, video is considered to be more personal to the user than text.
The amount of information accessed via smartphones is increasing exponentially every day. People are more likely to watch videos on their small phone screens than to read texts. Mobile online commerce is expected to comprise more than half of sales within a few years. This is a very real possibility, as mobile internet already makes up a significant portion of online traffic, and an increasing number of companies are optimizing their websites or other content for mobile devices.
The company's video creates an image of a professional, stable business and increases brand awareness. As many as 72% of users tend to share video content, which means that a quality business video can be seen not only by potential customers, but also by their friends or acquaintances. Social networks have long been a great platform for this "sharing" ritual. Statistics show that businesses with a Facebook account that publish not only text but also video content will find it much easier to connect and engage customers.
As we look to the near future, we can see that there is a growing trend in viewership. By 2022, video is expected to account for more than half of the world’s online traffic. This means that video marketing is living up to its expectations and becoming more and more important. A video of a company or product is no longer a luxury, but a necessity.
If you're convinced that your business could benefit from an animated presentation, then get in touch with a professional. Here at Pocket Films, we have a decade of experience and have completed over 300 projects for clients spanning a wide range of industries, from construction to artificial intelligence technology. So don't hesitate to reach out, we'd be more than happy to help you out!
Please use this form if you are interested in having a video made.