2D animation creates movement in a two-dimensional visual space using illustration, typography, graphic elements and characters. It is not a single style — we choose the visual approach according to the brief.
Text, data, icons and graphic elements turned into clear, dynamic visual communication.
Custom illustration and graphic systems shaped around the message and visual identity of the project.
Characters add personality, emotion and a human layer when the story benefits from a more narrative approach.
A sketch-based visual approach built around expressive lines, drawing and deliberately simplified imagery.
More sophisticated movement, transitions and custom animation for projects that call for a distinctive visual treatment.
When a product, service or process is hard to show directly, 2D helps distil the idea into a clear visual sequence.
Animation can structure information, data and processes so they are easier to follow and understand.
Custom graphic language, illustration and characters can give campaigns and brand communication a distinctive visual identity.
2D and 3D solve different problems. 2D is especially useful when clarity, illustration, abstraction or character-led storytelling matter; 3D is stronger when volume, materials, product geometry or spatial relationships need to be shown.
Clarity and stylistic freedom. 2D works well for abstract ideas, information, illustration, characters and brand-led graphic language. It gives precise control over every visual element without requiring the scene to behave or look realistically.
Volume and technical accuracy. 3D is usually the better fit when product form, mechanics, materials, depth or multiple viewpoints matter. It is especially useful for products, systems and technical subjects that depend on spatial understanding.
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We start by understanding your business, audience, goals and what the video needs to achieve. This gives us a clear foundation for the message, scope and the 2D approach that best fits the brief.
When the project requires a script, we shape the message and structure the story before moving into visuals. The storyboard then maps out the sequence, composition and key scenes, allowing the narrative to be reviewed before illustration begins.
We define and approve the visual language — colours, graphic elements, illustration style and, where needed, characters. Once the direction is agreed, we prepare the style frames and artwork needed for animation.
Once the visuals are approved, we bring them to life through animation, refining movement, timing, transitions and overall rhythm. The work develops through agreed review stages, with voice-over, music and sound effects integrated where required.
In the final stage, we review the details, complete the agreed finishing adjustments and prepare the video for release. We deliver the final file and, when scoped for the project, additional language, format or platform-specific versions.
The same video can be adapted for different formats, languages and platforms.
Clear packages for common 2D projects. Prices are indicative and may vary depending on project scope and complexity.
If you have a clear idea and a well-developed script that simply needs to be brought to life through animation, this option is for you.
If you need the full service – from the initial idea to animation created specifically for your project – this option is for you.
If you’re looking for an original, stylish video that reflects your business or brand and calls for greater creative freedom and a more sophisticated visual approach – this option is for you.
“The Pocket Films team guided us patiently through the decision-making process. The final result exceeded our expectations, and we were very happy with the quality of the animation.”
“We worked with Pocket Films on a series of educational videos. They managed the whole process smoothly, from script to final video. Communication was clear and timely.”
“Working with Pocket Films was easy and enjoyable. They handled our requests smoothly while also bringing their own creative ideas and advice that made the final result better.”
2D animation is a production method. An explainer video is a type of video whose job is to explain a product, service or idea. An explainer can be made in 2D, 3D, motion graphics, mixed media or a combination of methods.
2D is often a strong choice when the message depends on illustration, graphic clarity, abstract concepts, data or characters. 3D becomes more useful when real product form, materials, mechanics, depth or spatial relationships need to be shown.
Yes. 2D does not have to look playful or cartoon-like. A restrained illustration or motion-graphics approach can explain software, services, data, processes and complex B2B topics in a clear and professional way.
Depending on the brief, we work with motion graphics, custom illustration, character animation and more advanced or artistic 2D approaches. These can also be combined within one project when that improves the result.
Yes. We can adapt existing brand assets for animation or create new illustrations and characters that follow your visual guidelines, colours and overall communication style.
Yes. When it makes sense for the brief, 2D can be combined with 3D, filmed footage, photography or AI-assisted visuals. We treat these as production tools and choose the combination that supports the message rather than forcing a particular technique.
Typical timelines depend on scope. Current packages range from approximately 2–3 weeks for Basic, 3–4 weeks for Standard and 4–6 weeks for Premium. More complex projects or additional versions may require more time.
Yes. When included in the scope, we can prepare horizontal, square or vertical versions, subtitles, language adaptations and shorter cutdowns for different channels. The exact deliverables are agreed before production.
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