If you want to present your product, business, or idea in video format – we will help you create a story and animate it into an Explainer Video. Visually appealing videos of a few minutes are an effective way to communicate with your audience, whatever you want to tell them, show, or explain.
Explainer videos are short animated video presentations designed to convey intricate concepts in a user-friendly and compelling format, enabling your audience to effortlessly grasp your intended message within a two-minute timeframe. These videos are crafted with the primary objective of highlighting the advantages of your company's offerings, shifting the focus from mere features to the real benefits. By addressing your audience's specific pain points effectively, they establish your solution as the most favorable choice, ensuring a clear and impactful message delivery.
THE RIGHT STYLE FOR YOUR STORY
Our commitment to your success goes beyond standard service. We're dedicated to providing original, top-tier content, complemented by exceptional stylized illustrations and smooth animation. What truly sets us apart is our unwavering focus on communication. Understanding your brand is our initial step in helping you effectively convey your message. We prioritize continuous dialogue with our clients, ensuring you're always well-informed. You won't have to wait for updates or request additional details, as we devote our full attention to crafting your explainer video while keeping you involved every step of the way.
OUR PROCESS
Step 1
A well-crafted creative brief is essential to the success of any project. To commence the explainer video production process, we will inquire about your business and video requirements, seeking a comprehensive understanding of your objectives. We encourage you to provide detailed responses, focusing on the questions pertinent to your project. Your answers will enable us to gain deeper insights into your goals, project expectations, and your brand's vision.
Step 2
When it comes to explainer video production, the script takes the spotlight as the driving force behind the clarity of your marketing message and its power to convert viewers into action-takers. While high-quality animation is crucial, it's the script that genuinely determines the success of your explainer video. That's why our expertise lies in delivering your message with impact and ensuring everyone comprehends it. Whether you want to work collaboratively with us to create a script from scratch or need some fine-tuning on your existing one, we're here to make sure it's not just engaging but also highly effective.
Step 3
In this phase, our primary objective is to ensure that the visual elements and storyline in your explainer video align perfectly with your creative vision. How do we achieve this? Well, it all comes down to storyboarding. Here, we create a visual roadmap for your animated sequence. We break down all the action into individual frames. You can think of it as a series of hand-drawn illustrations. But it's not just about pictures; we also plan the camera angles, incorporate the voice-over, and add any other necessary details to provide context. Think of it as laying the foundation for your video's success.
Step 4
At this point, we'll share a few style frames with you, offering a sneak peek into the character design and various scenes. You might be wondering, "What exactly are style frames?" Well, picture them as a series of frozen moments that capture the visual style of your explainer video. They act like a visual blueprint, showcasing the colors, fonts, layout, and the overall look and vibe of the final explainer. Style frames play a crucial role in ensuring that your vision, as a client, aligns seamlessly with our creative direction. It's all about guaranteeing that we're on the same page, creating an illustration style that truly resonates with your vision.
Step 5
Once you give the green light on the style frames, we kick off the exciting part: creating all the visual ingredients. We're talking characters, objects, backgrounds, and anything else that's going to be in your Explainer video. These illustrations are all about bringing the style frames to life, making sure they match what we sketched out earlier. It's like turning those ideas from paper into detailed visuals that will star in your video. Once they're prepared, we'll send them your way in a handy PDF format, enabling you to witness the visual development of the story.
Step 6
The next step involves voiceover recording, where a professional actor lends their voice to the video. The chosen voice artist reads the script, infusing it with vocal depth, emotion, and clarity, bringing the story to life. Selecting the right voice artist is crucial as their tone and style should align with the video's overall tone and the target audience. Whether it's a friendly, informative, or enthusiastic voice, it sets the mood for the video. In this phase, you have the opportunity to choose from a range of voice actors or different languages if your explainer video has multiple language versions.
Step 7
Now, let's dive into the animation phase, where the true magic unfolds. This is the stage where all the static illustrations and the script burst into life, crafting a vibrant and captivating visual journey. Our animators breathe life into these illustrated elements, allowing characters, objects, and backgrounds to unite and tell your story. Here, we ensure that the animations seamlessly synchronize with the voice-over, resulting in a smooth and engaging narrative. Depending on the package you choose, our video production team is prepared to offer various levels of revisions if required. So, we're here to ensure everything aligns with your vision.
Step 8
Once the video's wrapped, it's music and sound time. We've got two options. One, a custom score crafted by a composer, tailored to your vision. Two, budget-friendly royalty-free tracks from our online library. Why does it matter? Well, music and sound effects spice up the viewer experience. They can turn a plain video into an engaging and lively watch. And sound effects? They bring your video to life. We're here to make your video look and sound fantastic.
Step 9
In the final step, it's all about those finishing touches. We review every detail, make adjustments as needed, ensuring it's just right. We add that extra shine, ensuring top-notch quality that aligns with your vision. If any last-minute changes are necessary to make you thrilled with the final result, we'll handle them. It's all about fine-tuning for maximum impact and engagement. Once this step is done, your Explainer video is ready to be shared with your audience, making a memorable impression and effectively conveying your message.
JUDU | Transportation Services
"The Pocket Films team smoothly handles the entire process – from the script to the final video production. The result is high-quality educational videos that perfectly convey our company's vision and consistently receive a lot of positive feedback."
jobRely
"The Pocket Films team contributed greatly to the creation of our jobRely video. They patiently guided us through the decision-making process, and the final result exceeded our expectations – we are extremely satisfied with the quality of the animated video."
Ministry of Energy of the Republic of Lithuania
"The Pocket Films team created an introductory animated film for the Offshorewind.lt project. The result exceeded expectations – the film was not only visually appealing but also highly informative. The animation seamlessly combined both 2D and 3D graphic elements."
TeraGlobus
"The video created by Pocket Films immediately caught attention with its high visual quality and creativity. The team worked professionally – completing tasks on time, following our creative direction, and maintaining constant communication."
State Security Department
"We are very pleased with our collaboration with Pocket Films: it was maximally clear, scheduled in time, very easy to communicate and understand each other, and the result met all expectations. A truly reliable partner that we highly recommend to others."
TOTEM Agency
"We thank the Pocket Films team for their prompt work, excellent results, and creative approach. We particularly value the smooth communication and flexibility, which allowed for the quick and effective implementation of our ideas."
Diabetis JSC
"The PocketFilms team was professional, creative, and listened to our needs from the very beginning. We appreciate their attention to detail and creative approach that helped meet all our needs. Thank you for the creativity!"
AB "Energijos skirstymo operatorius" (ESO)
"True professionals in their field – collaborating with them was easy and pleasant. The team not only smoothly implemented all our requests but also managed to advise and offer their own original, creative ideas that enriched the final video result."
If you're convinced that your business could benefit from an animated presentation, then get in touch with a professional. Here at Pocket Films, we have a decade of experience and have completed over 400 projects for clients spanning a wide range of industries, from construction to artificial intelligence technology. So don't hesitate to reach out, we'd be more than happy to help you out!
An explainer video is a short animated or live-action video that helps to explain complex ideas, products, or services in a simple and engaging way. Such videos combine visuals, storytelling, and voiceover to deliver a message clearly, quickly, and memorably. Studies show that this type of content not only increases viewer engagement but also significantly contributes to sales growth and brand awareness.
Yes! Video content is one of the most effective ways to introduce customers to your products or services. Clearly presented visual information helps people understand what you offer more quickly and makes it easier for them to decide to buy. Video also increases brand trust, extends visitor time on your website, and improves conversion rates.
When we start a collaboration, the most important thing for us is to hear you out. First, let's arrange a call – virtual, phone, or a live meeting, during which we will discuss your goals, target audience, and the main message.
If written communication is more convenient for you, you can send all the details by email. We adapt to your preferred communication format.
After this initial discussion, we will provide a preliminary estimate or, if you prefer, offer our most popular service packages. Once the budget is confirmed, we will sign a contract and, upon receiving an advance payment, begin the creative process.
From the very beginning, you will maintain constant contact with a project manager who will coordinate all the work and answer any questions that arise. So, you can be assured that the entire process will be clear and smooth.
Our workflow consists of several stages:
This way, we ensure that the final video meets your expectations.
The average production time is 4–6 weeks. The timeline depends on the complexity of the project, its length, and the number of revisions. If you need an urgent solution, we offer an expedited process, but the price may be higher in that case.
The price depends on several factors: duration, animation style, number of revisions, and deadlines. Higher quality or longer duration results in higher production costs. On average, such projects cost from a few thousand euros per minute. An exact quote is always provided after an initial conversation and assessment of your needs.
Of course. We offer discounts for ordering a video series because we can optimize the production process – which is beneficial for both the client and us. Moreover, a multi-video campaign allows for a more consistent and broader presentation of your business.
It depends on your brand and the desired message:
Our team will suggest several directions, and you will make the final decision together with the art director.
The client is involved in every stage of the project – script, storyboard, illustrations, and animation. We typically offer several revision cycles at each stage. In the "Premium" package, we provide an unlimited number of revisions. This ensures that the process is constructive and the final result is of high quality.
Yes. We can provide the final video in formats suitable for YouTube, Facebook, Instagram, LinkedIn, or television broadcasts. If you need specific formats or sizes – we arrange everything in advance.
Yes. We collaborate with professional voice actors and sound studios worldwide, so we can offer a voice in almost any language or accent. Alternatively, to save on budget, we can offer the client the use of an AI-generated voice.
All rights to the final video belong to you after the project is completed. This means you can use the video on any platform and in any format. We clearly state the copyrights in the contract, so everything is transparent and reliable.
We usually require an advance payment before starting work, and the remaining amount is paid before delivering the final product. Payments can be made by bank transfer, card, or other agreed-upon methods.
For us, every project is not just a job, but a creative challenge. Companies like Nestle, Swedbank, ACME, and many others have entrusted us with their vision, and we have turned it into hundreds of unique explainer videos and promotional clips. Our team works with passion, so we can guarantee not only professionalism but also reliability that has been delighting clients for many years.
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