When animation alone isn't enough, we turn to filming—combining live-action footage with 2D and 3D graphics to create compelling, visually rich video content. From product demos and client testimonials to TV commercials, we ensure your message is not only authentic but also visually memorable.
Mixed media is a video production technique where live-action footage is combined with animation and graphics. Real people, locations, or products serve as the foundation, enhanced by 2D and 3D elements, text, user interfaces (UI), or special visual effects.
Although we are an animation studio, we understand that in certain situations, nothing replaces real emotion, a live gaze, or the look of a physical product. Therefore, when the idea or communication goal requires it, we incorporate filming into the process or use carefully selected high-quality stock footage or AI generated video footage.
In this case, animation becomes a natural extension of the film rather than a separate element—it helps explain, highlight key accents, and structure information. This creates content that looks authentic and modern while clearly conveying the message and maintaining a strong connection with the viewer.
Mixed media projects require more than just good filming or animation separately; they demand the ability to merge these two worlds into a seamless whole. We specialize exactly where real footage meets 2D and 3D graphics.
We understand camera work, framing, and lighting perfectly, so we film in a way that is "friendly" to animation: leaving space for text, UI elements, graphics, or VFX. With us, animation doesn't compete with the footage; it complements and strengthens it.
We approach every project strategically—delving into the brand, audience, and distribution channels. As a result, the final outcome is not only visually strong but also clear, engaging, and effective in real-world communication.
Mixed media requires not only creativity but also precise planning to seamlessly merge live-action footage with animation. Here is how we do it—step by step.
OUR PROCESS
Step 1
We start with an idea that logically connects filmed footage and graphics into one clear story. We evaluate the goal, audience, and channels so that it is clear from this stage why we use filming and where animation will provide the most value. This allows us to optimize the budget and production scope in advance.
Step 2
We prepare the script and a visual storyboard, where shots, transitions, and graphic appearance moments are precisely planned. This allows you to clearly see the final result even before filming. At this stage, we coordinate not only the narrative but also technical solutions—camera movements, composition, and space for animation.
Step 3
We organize the entire filming process: selecting locations, actors or company representatives, props, and equipment. We create a shooting schedule that ensures smooth work on set and avoids surprises. We also foresee in advance how the filmed footage will be integrated with graphics.
Step 4
An experienced team works during the shoot—director, cinematographer, lighting technicians. We ensure high video and audio quality, adhering to the pre-planned storyboard. Filming is done with post-production in mind, ensuring precise and natural integration of animation.
Step 5
We select the best shots and edit them into a coherent narrative. This is the stage where the clip's rhythm, mood, and structure are formed. The edit becomes the foundation upon which all graphics and animation are later "built".
Step 6
Here, the filmed footage is enhanced with 2D or 3D elements: text, iconography, UI animation, product visualizations, or subtle VFX. Graphics do not compete with reality but complement and explain it. The goal is clarity, a modern look, and a stronger message.
Step 7
We perform color grading to ensure all shots look consistent and professional. We mix the audio, add music, record the voiceover, and apply sound effects that enhance emotion and rhythm. This is the stage where the clip gains a sense of "completion".
Step 8
We prepare the final clip in the required formats—TV, YouTube, social media, or internal communication. We ensure that video and audio meet the technical requirements of the platforms. You receive content ready to use without any hassle.
Mixed media production is highly specific, so budgets are typically calculated individually based on filming locations, talent requirements, and graphic complexity. However, to give you a general idea, we have outlined typical service packages below.
A budget-friendly solution without filming. We use high-quality stock or AI video footage, customized to your brand with motion graphics, text overlays, and voiceover.
Standard filming at one location. Perfect for client testimonials, employee introductions, or showcasing company culture.
Full TV commercial production. Directing, actors, locations, and complex graphics (VFX / 3D). Highest Production Value.
Not sure which price package meets your needs? Want to discuss a custom option based on your budget and expectations? We are ready to help. Contact us, and we will provide you with a personalized offer.
JUDU | Transportation Services
"The Pocket Films team smoothly handles the entire process – from the script to the final video production. The result is high-quality educational videos that perfectly convey our company's vision and consistently receive a lot of positive feedback."
jobRely
"The Pocket Films team contributed greatly to the creation of our jobRely video. They patiently guided us through the decision-making process, and the final result exceeded our expectations – we are extremely satisfied with the quality of the animated video."
Ministry of Energy of the Republic of Lithuania
"The Pocket Films team created an introductory animated film for the Offshorewind.lt project. The result exceeded expectations – the film was not only visually appealing but also highly informative. The animation seamlessly combined both 2D and 3D graphic elements."
TeraGlobus
"The video created by Pocket Films immediately caught attention with its high visual quality and creativity. The team worked professionally – completing tasks on time, following our creative direction, and maintaining constant communication."
State Security Department
"We are very pleased with our collaboration with Pocket Films: it was maximally clear, scheduled in time, very easy to communicate and understand each other, and the result met all expectations. A truly reliable partner."
TOTEM Agency
"We thank the Pocket Films team for their prompt work, excellent results, and creative approach. We particularly value the smooth communication and flexibility, which allowed for the quick and effective implementation of our ideas."
Diabetis JSC
"The PocketFilms team was professional, creative, and listened to our needs from the very beginning. We appreciate their attention to detail and creative approach that helped meet all our needs. Thank you for the creativity!"
ESO
"True professionals in their field – collaborating with them was easy and pleasant. The team not only smoothly implemented all our requests but also managed to advise and offer their own original, creative ideas."
It is perfect for product launches, explainer videos, commercials, employer branding, or internal communication. Especially when you need to show something that cannot be filmed directly. Mixed media allows combining emotion and information, which is why it is often chosen by technology and service companies.
Mixed media is a video production style where live-action footage is combined with 2D or 3D animation. For example, we can film a person holding a phone, while animated UI interfaces, icons, or data visualizations appear on the screen or around them. Animation here performs an informational rather than a decorative function—it helps to convey a complex message more clearly. This is one of our studio's main specializations.
No problem – filming is not a strict requirement for mixed media. We can create a "live action" style video using high-quality stock footage or AI-generated images tailored to your topic. All material is carefully selected based on lighting, camera movement, and style to match the graphics. Later, we adapt it to your brand by adding individual animation, text, and visual systems.
It depends on the project scope and technical requirements. We film smaller and medium-sized projects ourselves using 4K cameras with fixed optics, focusing heavily on lighting and framing. For larger projects or TV commercials, we collaborate with reliable partners—professional cinematographers working with RED, ARRI Alexa, Sony FX6 / FX9 cameras, as well as experienced gaffers. In all cases, we manage the entire creative direction, directing, and post-production (editing and animation) in our studio.
There are several scenarios. Usually, we organize the casting ourselves and collaborate with well-known casting agencies. Agencies provide selected candidates based on our brief, the tone of the clip, and the target audience. Meanwhile, for "testimonial" or "employer branding" videos, we often recommend filming your real employees or clients—this provides more authenticity and trust.
Not necessarily. Many projects start with an idea, a problem, or a goal, and we develop the script together. At the beginning of the project, we usually provide a questionnaire that helps understand your product, audience, and communication goals. If you already have guidelines, previous examples, or references, it speeds up the process, but it is not mandatory.
The filming itself usually takes from half a day to 1-2 full days, depending on locations, number of shots, and complexity. However, this is just one part of the process. The majority of time is spent on preparation, editing, animation, and revisions—the entire project takes on average 3-5 weeks. A more precise schedule is set after the script is approved.
Yes, we can offer both real locations and studio solutions. We evaluate not only aesthetics but also practical aspects—lighting, sound, filming permits. If needed, we handle location scouting and coordination. We can also film at your office or production facilities.
It depends on the type of clip and the shot scale. For close-ups or representative videos, we almost always recommend professional makeup so that the skin looks natural under lighting. If actors are involved, we often include a stylist as well. This is a small investment that significantly raises the final quality.
Yes, this is one of the strengths of mixed media. We can film the real product and show complex or invisible parts through 3D animation. This is especially suitable for technological or industrial products. In this way, a sense of reality and clarity of information are maintained.
Standardly, we deliver a "master" file (4K or Full HD) and adaptations for different platforms. This can be YouTube, Instagram, LinkedIn, TikTok, as well as TV or internal presentations. If needed, we prepare different framing formats (16:9, 1:1, 9:16). All technical parameters are coordinated in advance.
Yes, this is a very common practice. During filming, we often plan additional shots that can later be used for shorter versions or social media content. This allows maximizing the filming budget. Such a strategy is especially useful for marketing campaigns.
Yes, we can prepare subtitles in various languages or adapt graphics for different markets. If needed, we collaborate with translators and voice-over artists. Subtitles can be either "burned-in" or separate files for platforms. Localization is planned during the script stage.
Revisions usually happen in several stages: after editing, after animation, and before final delivery. Each stage has an agreed number of revisions. We work in a structured manner so that feedback is clear and efficient. This helps avoid chaos and "endless corrections".
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